Online ad sales up to $5.9B in 3Q
Washington Business Journal - by Tierney Plumb Staff Reporter
Internet ad sales reached almost $5.9 billion for the third quarter of 2008 -- an 11 percent jump over the same period last year.
But quarter-to-quarter comparisons are relatively flat, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP.
The third-quarter figures are 2 percent higher than the second quarter of this year.
The report, started in 1996, collects data concerning online advertising revenues from Web sites, commercial online services, ad networks, free e-mail providers, and other companies selling online advertising.
For the first nine months of this year, revenue totaled $17.3 billion, up from $15.2 billion in the same period a year ago and beating the record set in the first nine months of 2007 by nearly 14 percent.
“The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, head of New York-based IAB, in a statement. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”
The IAB is made up of top media and technology companies that sell 86 percent of online advertising in the U.S.
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